Ready to dive into driving your own social media campaign?
The old concept of “build it and they will come” is no longer a viable strategy in today’s marketplace.
At the dawn of any new innovation — such as the Internet, or social media — early adopters could race ahead without any significant headwind to slow their ascent.
However, as the marketplace slowly adjusts, competition becomes fierce. An example of this was in the early days of the Internet was when websites with very little optimization were ranking 1st in search. Today, depending on the industry and type of business, companies can spend thousands of dollars (or more) a month to remain on top.
The same holds true for social media. Where it was once an uncluttered field, today every business, every personality, and influencer has a social media account, and everyone is vying to build, engage, and convert followers.
So, while you can manage your own social media campaigns, there are steps to becoming successful. Here is a shortlist:
- Develop a brand bible narrative (contact us and we’ll send a free template)
- Research your market and potential customer behavior
- Define a marketing plan (view example), including directories, SEO, and social media
- Define a content plan to educate, inform, and entertain your visitors
- Set up lead capture, whether via CRM forms, or a newsletter like MailChimp
Once you’ve completed the above and are ready to begin, You need a time-saving tool to post, schedule, broadcast, engage followers, and have access to consolidated reports for insights.
Instead of manually dealing with every social media platform individually, this tool allows you to manage them all in one dashboard. Below is an example of one report for Facebook, and you can customize it as you choose, and create a report for each and every social media platform you use. View example
Social Media: Think about how you interact with a new 
introduction at an event. Would you introduce yourself by saying “H, I’m John, do you want to buy my service/product?”
Odds are you wouldn’t. You’d develop a rapport and eventually discuss your business at a later date. The same applies to online. Social media marketing is a process of getting to know your prospective client, their behavior, their interests, and engaging them with things they are interested in; things they’d relate to; information, stats, and other content. While many businesses simply throw content at social media hoping something will stick, social media requires intense focus, planning, and dedicated time to produce results.
GET YOUR SOCIAL MEDIA MGMT TOOL HERE
If you require help, contact us and we’ll help you set it up at no additional charge
Want to hire professionals to do it for you?
Incognito Worldwide will help you become an authoritative voice in your industry. When they respect you, they’ll listen, and learn why they should hire (or buy from) you.
Our social marketing team posts to your social media pages every day and evaluates who shares, who comments, who likes, and, then with that information adjusts accordingly to grow your followers, We produce reports for you of the aforementioned, weekly, or monthly.
As the relationship grows with your followers they become more comfortable and then, the goal is that they buy. Get a quote here to hire a team of experts.