Landing pages & funnels

A landing page has one job: get a visitor to take one action, such as booking a call, claiming an offer or joining your list. A funnel strings several of those pages together with email follow-ups and a checkout. This topic helps you decide which you need and what to pay for it.

It’s for small businesses running ads, promoting an offer, or selling a course or service online. Some of the tools here are simple page builders that cost a few dollars a year. Others are all-in-one funnel platforms that cost $100 a month or more. We’ll help you avoid paying for the second when the first will do.

Each page lists prices checked on the vendor’s site, the limits that force an upgrade (pages, visitors, contacts), and the catch for every tool.

Where to start

1. Need a single page? Start with the best landing page builder list, ranked for small businesses.
2. Weighing a funnel platform? Compare Leadpages vs ClickFunnels to see whether you need funnels at all.
3. Paying too much for ClickFunnels? See ClickFunnels alternatives, including free and lower-cost options.
4. Want a free all-in-one? Read our Systeme.io review and Systeme.io vs ClickFunnels.