COVID-19 affected business insights looks back at the year, and then forward once we emerge back to business as normal, if not business as usual;. . No doubt you’re a local business, the lock-down prevented customers from getting to you, in part, or in full. And if you’re a service business, many of your customers are on pause, or worse, shut down altogether.
The first rule of marketing is that when your business is confronted with a downturn, that is the time to increase marketing efforts, not curtail them. During this pandemic, that remains true. I’m not suggesting that while in lockdown you should be advertising to a consumer base or business base that can’t get to you. On the contrary, during a shutdown or slow down, you may just have the available attention span to design a marketing plan, or set up marketing tools so that when things re-open you’re ready and organized. You can also hire a branding agency to create social media and other promotional creatives for you.
Now is the time to build your brand awareness and visibility so that when the pandemic is behind us, people can find you. And, while everyone spends more time at home than pre-pandemic, that only means that they have more time to research products and services of interest to them. whether out of interest, or boredom. Either way, connect with them.
In a recent business article during COVID19, there were 4 key trends that were emerging:
We hope this brief post_COVID19 overview was helpful as you plan on the next steps to navigate the new emerging landscape.